How ICO Works?
In the last two years, ICOs were the talk of the town. The crowdfunding blockchain-based way of raising funds for a project emerged as an alternative for companies and startups to make public offerings. The method has been very helpful to incentivize innovation and offers new blockchain based solutions that can change our day-to-day lives. As we mentioned, ICOs are just like crowdfunding. They raise funds by getting money from investors that, in return, get tokens that will become valuable in a mid or long-term. ICO Development But how an ICO works? Well, these are four pivotal steps to an ICO launching: Pre-Announcement: Build a buzz and a community before launching the ICO is very important to make the target audience aware of the project. This is an initial part of the marketing strategy, putting the word out there about your offering while the white paper and other more technical content are being produced. Offering: The final version of the white paper is ready, a...